The Odd One Out test of intelligence consists of 3×3 matrix reasoning problems organized in 20 levels of difficulty. Addressing problems on this test appears to require integration of multiple cognitive abilities usually associated with creativity, including visual encoding, similarity assessment, pattern detection, and analogical transfer. We describe a novel fractal technique for addressing visual analogy problems on the Odd One Out test. In our technique, the relationship between images is encoded fractally, capturing inherent self-similarity. The technique starts at a high level of resolution, but, if that is not sufficient to resolve ambiguity, it automatically adjusts itself to the right level of resolution for addressing a given problem. Similarly, the technique automatically starts with searching for similarity between simpler relationships, but, if that is not sufficient to resolve ambiguity, it automatically searches for similarity between higher-order relationships. We present preliminary results from applying the fractal technique on a representative subset of the problems from the Odd One Out test.